Monday, November 9, 2015
NPR
Sportswear giant Adidas announced Thursday that it would offer free design resources and financial assistance to any high schools that want to change their logo or mascot from Native American imagery or symbolism.
The company announced the initiative ahead of the Tribal Nations Conference at the White House, which Adidas executives attended.
"Sports have the power to change lives," Adidas executive board member Eric Liedtke said in a statement. "Sports give young people limitless potential. Young athletes have hope, they have desire and they have a will to win. Importantly, sports must be inclusive. Today we are harnessing the influence of sports in our culture to lead change for our communities."